The term refers to computer programs designed to aid in the creation of visually compelling and effective signage. These applications provide a range of tools and features, including vector drawing, image editing, text manipulation, and color management, allowing users to design everything from simple banners to complex multi-layered signs. For example, a business owner might use such a program to develop a storefront sign, incorporating their logo, brand colors, and promotional messaging.
Such software is important because it empowers individuals and businesses to control their branding and visual communication. It can lead to cost savings compared to outsourcing design work, provides greater creative flexibility, and allows for quick revisions and updates to signage as needed. Historically, sign creation relied on manual techniques, limiting design possibilities and increasing production time. Modern software solutions offer significantly enhanced efficiency and design capabilities.