This annual event in the Virginia city transforms a public space into a vibrant display of illuminated artistry during the holiday season. It features a drive-through experience showcasing themed light displays and animations, offering a festive activity for individuals and families.
The significance of this event lies in its contribution to community engagement and local tourism. It provides a safe and accessible form of holiday entertainment, attracting visitors from surrounding areas and boosting revenue for nearby businesses. Historically, such light festivals have served as a unifying cultural experience, fostering a sense of shared joy and celebration during a specific time of year.